Original Biemme Sport cycling jersey Panasonic–Sportlife 1990

Panasonic was a Dutch professional cycling team, sponsored by the Matusishita Corporation, formed in 1984 by team manager Peter Post, when the TI–Raleigh main sponsors, withdrew sponsorship. Some of the riders, followed Jan Raas to his newly formed team, Kwantum Hallen–Decosol. Peter Post retained some riders, and rebuilt his team, with riders, who became one of the most dominant teams, for both classics, and stage races.

The Panasonic team, had a reputation for always having the best equipment, vehicles from Mercedes-Benz, team clothing by Descente 1984-87 / AGU 1988-89 & Biemme 1990–92, team bicycles from Raleigh 1984–85 / Eddy Merckx 1986–87 & Colnago 1988–89, were always fitted with Italian Campagnolo groupsets.

Between 1990–92 the team used Panasonic branded bicycles, fitted with Japanese Shimano equipment, reflecting its corporate branding.