Original Vermarc vintage cycling shirt Omega Pharma–Lotto 2010

Lotto has a long-standing tradition of cycling sponsorship that started in 1985. Since then, various names of co-sponsors have appeared on the jerseys, meaning that the team has often changed its name over the years. In 2005 and 2006, the Davitamon brand name appeared on the jerseys. In 2003 and 2004, this was the co-sponsor of the other major Belgian cycling team, Quick·Step. In November 2006 it was announced that the team would be called Predictor - Lotto in 2007, after the pregnancy test of main sponsor Omega Pharma. The Lotto team wore salmon pink jerseys that season.